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I've been a digital design professional since the late 1990's. Back then there were no defined roles as we understand them now - there were only 'web designers.'

Over a number of years my roles morphed from visual interface design to art director into user experience and interface design. Early on in my career in the early 2000's, I had a realisation that design could and should be leveraged for the power of good and the benefit of everyone. It wasn't until I worked in government departments under the auspices of GDS that I could see how this could be meaningfully achieved.

Over the last 8 years, my focus has been design thinking for social good and a huge highlight was my time working with Barnardo's, first as a senior service designer, preceding a tenure of over 3 years as Head of Service Design.

I also have an existing artistic practice working with photography, screen printing and painting. Over the last 20 years, I’ve shown my work in a number of exhibitions and have instigated collaborative community paintings, performances, murals and site specific installations. To view my art practice click here -

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